The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence,and create positive change in society

Episode 10: PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles

Episode 10: PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles

Money, money, money. Financial integrity and process is one of the top challenges freelancers and small business owners struggle with, many living in fear of taxes or an audit. There are good and bad ways to think about your business finances and how to structure and allocate your business to be on the best footing.

In this episode Oona Rokyta, a PR pro turned CEO of Lance Bank, a "smart bank for freelancers”, covers common freelance finance fumbles and tips for how to think smart about your money, and how to set yourself up for success. You’ll also learn how Oona’s background in PR helped her start her own business, what personal experience led to the idea spark that’s become Lance, and entrepreneurial lessons through the process of building, not just a new company, but a new category of banking and finance catered to the freelance market.

(Use code: OONA for your first month free with Lance Bank).


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About Oona Rokyta

Oona Rokyta is currently the CEO and co-founder of Lance. She is an expert on the future of work and gig economy. Lance is the first platform built for freelancers, contract workers and side hustlers to manage their financial accounting tasks and gain AI-powered business guidance toward growth. Previously, Oona's career included freelancing as a PR and marketing professional as well as leading and executing marketing efforts for Fortune 500 multinational and international startups. She is currently a member of the Forbes Finance Council member and the NationalSwell.

Episode 11: Covering Your Assets: Demystifying Business Insurance

Episode 11: Covering Your Assets: Demystifying Business Insurance

Episode 9: Rise of Independent PR: Why Going Freelance is Big Business

Episode 9: Rise of Independent PR: Why Going Freelance is Big Business