Episode 8: The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid
In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyones plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.
About Taylor Belshause:
As a Managing Director at cred, Taylor loves collaborating with clients to bring their event visions to life and has helped execute intimate gatherings of 50 attendees to multi-day conferences of over 2,500. Prior to cred, she worked extensively as a relationship manager and owner's rep in corporate real estate development, non-profit fundraising, and event planning. Taylor is a graduate of the University of Georgia (Go Dawgs!) and loves to explore her Oakland neighborhood with her husband and spunky dog, Sunny.
About credPR:
cred is a specialized agency founded in 2015 that’s filling a gap most Public Relations/Communications agencies don’t typically focus on—the events industry. We’re a fast-moving, driven, and supportive team that builds thought leadership by connecting speakers to the right speaking opportunities at various conferences, events, webinars, and podcasts. We also work with clients to host their own in-person and virtual industry events and content-led conferences. Our hyper focus has enabled us to be the go-to agency for events.
